Where clinical knowledge
meets human language.
Six ways to amplify your voice.

03.1 · SOCIAL MEDIA GHOSTWRITING

You have the expertise. What's missing is a consistent public voice audiences believe. We translate clinical rigor and lived wisdom into educational, entertaining, engaging posts that build trust without crossing ethical lines.

WHAT'S INCLUDED

• —Voice Architecture and Discovery — 1–2 asynchronous interviews capturing your philosophy, clinical boundaries, and the angles only you carry.
• —Platform-Focused Content — 8–10 posts per month across LinkedIn primarily, with X or Instagram added based on where your audience lives.
• —Monthly Content Calendar — delivered in advance, reviewed by you in 30 minutes or less.
• —Scheduling and Publishing — handled completely.
• —Monthly Analytics Snapshot — what resonated, what sparked conversation, 3–5 specific moves for next month.
• —Professional Boundary and Compliance Review — every post reviewed for clinical accuracy and ethical lines before it's scheduled.

By month six: a clear voice architecture, 50–70 published posts, a steady pipeline of the right people, and a repeatable system that keeps running.

03.2 · BLOG GHOSTWRITING

Someone is searching right now — 2 AM, can't sleep. Your expertise could answer that question, but you're not ranking because you haven't published. We write long-form, evidence-informed posts that read like a clinician talking plainly and rank for the searches that matter.

WHAT'S INCLUDED

• —Voice and Expertise Mapping — 1–2 asynchronous interviews capturing your philosophy and clinical perspective.
• —Two Posts per Month — 1,800–2,500 words each, written in a question-based, educational voice.
• —Advanced SEO Strategy and Keyword Research — NLP-enhanced, semantic clustering, not keyword stuffing.
• —Six-Month Editorial Calendar — aligned to seasonal mental health patterns and awareness months.
• —Full SEO Optimization — titles, headers, meta descriptions, internal linking.
• —Conversion-Focused CTAs — every post closes with a clear, appropriate next step.
• —Monthly Performance Snapshot — what ranked, what drove time-on-page.
• —Professional Compliance and Ethical Review.

By month six: an SEO roadmap, 12 authoritative posts, rising organic traffic from high-intent queries, and a "Credible Blog Library" that keeps working.

03.3 · NEWSLETTER GHOSTWRITING

Your email list sits there — names from workshops, former clients, colleagues who'd refer if they understood your approach. Silence erodes trust. We build a consistent, voice-true newsletter that can book consultations, lift utilization, win grants, and retain users.

WHAT'S INCLUDED

• —Voice and Audience Architecture — defining what each segment of your list needs from you.
• —Strategy and Six-Month Plan — cadence, formats, and CTAs aligned to your goals.
• —Multi-Stakeholder Design — segmented or universal content for different reader needs.
• —Educational Core — a micro-lesson, myth-buster, practical tool, or clinical insight in every send.
• —Strategic Calls to Action, tracked for what drives action.
• —Template Design — branded, scannable, mobile-first.
• —Subject Line Testing — 2–3 options per draft.
• —Welcome Sequence — 3–5 automated emails for new subscribers.
• —Seasonal and Timely Topics, Resource Curation, Stories That Build Trust (consent-safe, anonymized).
• —Insights From Analytics — monthly, with 3–5 specific recommendations.
• —List Growth and Re-Engagement strategy.
• —Compliance and Ethical Review on every draft.

By month six: a newsletter strategy, 12 newsletters sent, a working welcome sequence, and a sustainable system.

03.4 · EDUCATIONAL EMAIL COURSE

You answer the same questions on every consultation call — 'Is therapy right for me?' 'What makes your approach different?' 'What does recovery actually look like?' Every time, you explain from scratch. A short, outcome-focused email course teaches one specific shift, proves your credibility, and moves the right people to the next step — while you sleep.

Who this is for: clinical directors at treatment centers, CMOs of mental health apps and digital platforms, corporate wellness leaders, executive directors at nonprofit mental health orgs, and private practice therapists — anyone who wants an always-on trust builder that stays inside clinical and ethical guardrails.

WHAT'S INCLUDED

• —Course Strategy and Transformation Mapping — one believable 5–7 day shift, not everything you know. From Point A (overwhelm, doubt, confusion) to Point B (clarity, capability, next step).
• —Audience and Use-Case Definition — lead generation, client onboarding, referral partner education, donor cultivation, employee education, or community trust-building; each shapes the content differently.
• —Topic Selection and Positioning — one precise promise per course (e.g. "What to Look For When Choosing Addiction Treatment" or "Is Therapy Right for You? 5 Questions to Consider").
• —Course Architecture and Learning Design — 5–7 lessons, one insight per day, progressive build, 5–10 minute reads.
• —Lesson Writing in Your Voice — hook, teaching, action, bridge, and a P.S. invitation to reply, in every email.
• —Boundary-Safe Education — educates without providing therapy, informs without diagnosing; disclaimers and crisis resources included where relevant.
• —Landing Page and Lead Magnet Copy — becomes your primary lead-generation asset.
• —Welcome Email and Kickoff, plus a Cadence and Timing Strategy (daily, every-other-day, or weekly, based on your audience).
• —Engagement Mechanisms — reply prompts, reflection questions, progress tracking, completion incentives.
• —Platform Setup and Integration — ConvertKit, Mailchimp, ActiveCampaign, Drip, or your preferred ESP, fully automated and tagged.
• —A/B Testing Plan and Analytics and Reporting — sign-ups, open rates, drop-off points, completion rates, monthly insights.
• —Multi-Course Ecosystem (premium option) — introductory, intermediate, and advanced courses, or parallel tracks for different audience segments.
• —Content Repurposing System — each course becomes blog posts, social content, newsletter features, and workshop material.
• —Ongoing Optimization across the six months, plus a Post-Course Nurture Sequence (3–5 emails) that turns "I learned something" into "I'm ready to take action."
• —Compliance and Ethical Review on every lesson.

By month six: 1–3 boundary-safe courses running on autopilot, a high-converting landing page, real completion and conversion data, and a content-repurposing library usable across every channel.

03.5 · GENERATIVE ENGINE OPTIMIZATION / GEO

Your future clients are asking ChatGPT, Claude, Perplexity, and Gemini for help right now. These generative engines decide which organizations to recommend based on clinical authority and structured expertise, not ad spend. My generative engine optimization services help organizations build the authority that generative engines recognize, cite, and recommend.

What's included (the Clinical Authority Framework):

WHAT'S INCLUDED

• —Audit — testing how major AI models currently perceive your brand; a 4-point AI visibility audit scoring your presence across generative platforms.
• —Optimize — restructuring existing content using NLP principles, schema markup, and entity alignment so AI crawlers can read your pages accurately.
• —Create — authoritative pillar content ghostwritten to be the source generative engines cite, while staying grounded in language real people trust.

03.6 · VIDEO SCRIPTS / CREATION

Most mental health explainer videos sound like they were written by someone who Googled 'anxiety symptoms.' I script 90–180 second explainer videos built on two proprietary frameworks — the RESONANCE Framework and the Digital Therapeutic Voice — that make vulnerable audiences feel seen, not sold to.

WHAT'S INCLUDED

• —Video script document — production-ready, with timing notes, scene markers, and narration blocks following a four-beat arc (Invitation, Exploration, Illumination, Resonance).
• —Illustrated storyboard — 11–23 frames with visual direction, timing markers, audio cues, and character blocking.
• —Voice and tone guide — pacing, emphasis, and performance direction for voice actors.
• —Hook variations — 3 opening options to A/B test.
• —CTA optimization.
• —2 revision rounds included.
• —Optional add-ons: full video production, interview question bank, accessibility/subtitle considerations.

Works across the full spectrum of behavioral health — nonprofit crisis centers, mental health apps, outpatient programs, private practices, corporate EAPs, and peer support organizations, not just luxury rehab.

Timeline: first draft in 2–3 business days after the content brief is completed; 1–2 weeks total from kickoff to final script.