Voice and audience architecture

1–2 interviews to capture your voice, clinical boundaries, and audience segments. We define what each group on your list needs from you: potential clients, former clients, referral partners, funders, employees, community members. Every newsletter speaks to these needs.

Strategy and six‑month plan

Cadence, content formats, and calls to action aligned to your goals—whether that’s booking consultations, increasing program utilization, securing donations, building referral networks, or establishing thought leadership. Your newsletter becomes a strategic tool, not just another email.

Multi‑stakeholder design

Most mental health professionals have multiple audiences in their database. I design newsletters that either segment content for different groups (using your platform’s features) or create universal content with sections that speak to different reader needs. Everyone gets value.

Educational core

Every newsletter includes substance: one micro‑lesson about a mental health concept, one myth‑buster that corrects common misconceptions, one practical tool readers can use immediately, one anonymized clinical insight, or one answer to a frequently asked question. Readers finish each email feeling they learned something valuable.

Relationship nurturing

Beyond education, newsletters maintain connection. For potential clients: lowering barriers to seeking help. For former clients: ongoing support and permission to return. For referral partners: clarity about your approach. For funders: impact updates. For employees: resources and support. Every newsletter deepens these relationships.

Strategic calls to action

Every newsletter includes a clear, appropriate invitation: “Book a consultation,” “Refer a colleague,” “Access this resource,” “Attend our workshop,” “Donate to support our work,” “Utilize this benefit.” CTAs feel like invitations, not demands. And they’re tracked so we know what drives action.

Template design

Branded, scannable, mobile‑first newsletter structure that makes your emails instantly recognizable. Short paragraphs, clear sections, easy to skim. The template evolves as we learn what your audience engages with most.

Subject line testing

Subject lines determine whether your newsletter gets opened or ignored. I craft 2–3 options per draft for you to run A/B tests where your platform allows. Over time, data tells us what resonates: curiosity hooks, benefit clarity, questions, or seasonal angles.

Welcome sequence

3–5 emails that automatically send to new subscribers. Introduces who you are, what they can expect, what makes your approach different, what resources are available, and how to take the next step. Turns new subscribers into engaged readers from day one.

Seasonal and timely topics

Mental health needs shift with seasons and events. I create newsletter content that anticipates these patterns: holiday stress, New Year’s change fatigue, back‑to‑school anxiety, Mental Health Awareness Month, Suicide Prevention Month, end‑of‑year burnout, daylight savings shifts. Timely content positions you as the expert who understands what your audience is experiencing.

Resource curation

Beyond your original insights, I curate valuable resources: research summaries, reputable articles, upcoming events, new tools (when appropriate), policy changes, community resources. Your newsletter becomes a trusted filter in an overwhelming information landscape.

Stories that build trust

Data has its place, but with appropriate consent and anonymization, I weave in narratives that illustrate your points—client transformations, professional insights, challenges navigated, community impact. You provide the raw material from inside your organization; I handle the narrative craft and privacy protocols.

Insights from analytics

Each month, provide me with the open rates, click‑through rates, which sections generated engagement, unsubscribe patterns, growth trends, and action completions (bookings, donations, resource downloads), which should be auto-generated reports your platform can support. I explain anything you don’t quite get and provide 3–5 specific recommendations based on what’s working.

List growth and re‑engagement

Strategy for growing your email list with qualified subscribers: website opt‑in optimization, lead magnet creation, social media promotion, workshop signup integration, referral partner list‑sharing. Plus periodic re‑engagement campaigns for dormant subscribers. Quality over quantity—engaged readers, not empty numbers.

Content repurposing system

If you’re creating content elsewhere (blogs, social media, speaking, workshops), I repurpose those insights for your newsletter. One blog post becomes a newsletter feature. One workshop becomes a multi‑part series. Your expertise works harder without creating from scratch every time.

Compliance and ethical review

You’ll review every newsletter draft for professional compliance before you set up the send: no diagnosis through email, no therapeutic advice (only general education), appropriate disclaimers and crisis resources, privacy protection in examples, language aligned with your licensing or organizational guidelines.

Collaborative review process

Each newsletter draft sent to you 3–5 days before the scheduled send. Most clients spend 15–30 minutes reviewing—making small tweaks, approving as‑is, or requesting adjustments. Far less time than the 5–8 hours it would take to write it yourself.