Voice and expertise mapping

1-2 asynchronous interviews to capture your philosophy, clinical boundaries, differentiators, and blind spots—topics you assume everyone knows but actually need plain‑English explanation. Every post sounds like you.

Advanced SEO strategy and keyword research

SEO best practices, enhanced with natural language processing (NLP) and semantic indexing for search‑intent mapping to yield high‑intent queries your audiences actually type. Not vanity keywords. The questions people ask when they’re ready to book, donate, refer, or enroll. Prioritized by impact and difficulty.

Six‑month editorial calendar

Evergreen education, seasonal spikes, myth‑busting, and conversion pieces aligned to your goals. Content that supports both mission and measurable outcomes.

Long‑form educational posts

1,200–2,000 words per post. Not thin SEO articles. Substantive content that answers real questions, corrects misconceptions, and provides practical value. The kind people bookmark and share.

Question‑based architecture

Built around the exact questions your audience asks. Wins the search result and keeps readers engaged from title through call to action.

Clinical translation

Research findings and therapeutic modalities explained in human language. No jargon dumps. No dangerous oversimplification. Plain speech that respects both expertise and reader intelligence.

SEO without losing voice

Clean titles, headers, meta descriptions, internal links, alt text, and URLs that serve search engines and humans. Your posts read like a trusted expert, not an SEO factory.

Conversion design

CTAs matched to reader readiness. For those ready to act: book, donate, refer, enroll. For those still learning: subscribe, download, read more. Natural invitations, not pushy sales pitches.

Seasonal and timely topics

Holiday stress, school transitions, daylight savings shifts, Mental Health Awareness Month, Suicide Prevention Month, year‑end burnout. Content that meets your audience during predictable patterns.

Pillars and topic clusters

Definitive guides on core topics with interlinked subtopics. Builds topical authority, improves SEO, and positions you as the resource.

Content repurposing and distribution

Each post becomes social assets, newsletter sections, and email course lessons. Maximum reach from one piece of deep thinking.

Internal linking strategy

Surface your best pages and keep readers moving through your ecosystem. Improves SEO and engagement.

Click‑worthy titles and meta descriptions

Headlines that balance SEO keywords with human curiosity. Meta descriptions that earn the click honestly.

Visual guidance

Image and graphic recommendations to increase clarity and shareability. The main focus is on the content, but I may provide feature image suggestions or a direction to consider.

Analytics and iteration

Monthly reports: rankings, traffic, time‑on‑page, conversions. Plus 3–5 specific moves to improve performance.

Evergreen maintenance

Quarterly refreshes of top‑performing posts to protect rankings and maintain accuracy. Blog content that stays valuable.

Competitor gap analysis

Identify unanswered questions in your niche. Content opportunities where you can own the conversation.

Crisis‑aware, trauma‑informed review

No graphic detail. No false hope. Content warnings and crisis resources where appropriate. Every post respects reader vulnerability.

Professional compliance and boundaries

Education, not treatment. No diagnosis through blog content. Privacy‑safe examples. Language aligned with your licensing or organizational guidelines.

Collaborative review process

Drafts delivered 3–5 days before scheduled publication. Your review time per post: about 20–30 minutes. Making small edits, approving, or requesting revisions. Far less time than the 8–12 hours it would take to write it yourself. Publishing will be your only other responsibility unless you grant me access and permission to do so.