Social Ghostwriting for Mental Health Leaders
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Who this is for:
- Clinical directors at treatment centers
- CMOs of mental health apps and digital platforms
- Employee behavioral health directors in corporate wellness
- Executive directors at nonprofit mental health orgs
- Private practice therapists and counselors
The gap you already know
You have the expertise.
What’s missing is a consistent public voice that audiences believe.
While you’re doing the work—treating clients, building programs, securing funding, reducing stigma, changing lives—others with louder social presence become the names people remember. Not because their work is better. Because their voice is visible.
We translate clinical rigor and lived wisdom into educational posts that build trust without crossing ethical lines.
What invisibility actually costs
Doing this yourself costs 15–20 hours every week you don’t have.
Hiring someone in‑house who understands mental health and social media runs $50,000–$130,000 per year—plus benefits, training, and management overhead.
Generalist agencies miss clinical nuance. They produce posts that sound generic or cross boundaries you can’t afford to cross. You spend hours reviewing, rewriting, and educating them about what you could have written yourself.
The real cost is inconsistency. Starting and stopping. Posting sporadically. Going silent for weeks. Your audience moves on.
Compared to that, a done‑for‑you system running on 30–60 minutes per month from you is the efficient path.
What We Build For You ➡️
We Can Do It All. Get in Touch to See If This Is a Fit.
Voice architecture and discovery
1-2 asynchronous interviews to capture your philosophy, clinical boundaries, and unique angles. Every post sounds like you—not a generic mental health account.
Strategic content planning
Six‑month plan tied to your goal: filling your practice, attracting funders, driving program utilization, building referral networks, or establishing thought leadership. Content aligned to seasonal mental health patterns, awareness months, and the moments your audience needs you most.
LinkedIn thought leadership
8–12 or 12–20 posts every month (depending on package) that educate, correct misconceptions, and earn follow‑up conversations. Not promotional. Real perspectives: clinical truths the public misunderstands, the gap between how treatment works and what people expect, evidence‑based approaches versus trending quick‑fixes, why stigma persists despite awareness campaigns, what actually changes lives.
Instagram add‑on (optional)
2–4 carousels or posts per week translating clinical concepts into accessible visuals. Educational graphics, myth‑busting, quick coping tools, permission‑giving messages that normalize struggle. Boundaries intact. Reaches people scrolling at vulnerable moments.
Platform‑specific optimization
Native formats, hooks, and cadence for each platform. LinkedIn for professional conversation and thought leadership. Instagram for visual, emotionally resonant education. X for timely insights and short-form commentary that spark engagement with industry conversations. Every post calibrated for where it lives.
Engagement strategy
Commenting playbook and response guidelines. Turns your social media into conversation, not broadcast—without you living in your feed.
Content repurposing architecture
One insight becomes multiple posts, carousels, and future hooks. Maximum reach from your deep well of expertise without multiplying your time investment.
Seasonal and timely content
Holiday stress, back‑to‑school anxiety, Mental Health Awareness Month, Suicide Prevention Month, year‑end burnout. Content that meets your audience during predictable emotional weather patterns.
Myth‑busting series
Gentle corrections that destigmatize therapy, normalize medication, challenge “just think positive” culture, and attract right‑fit audiences.
Crisis‑aware, trauma‑informed review
Content warnings where needed. Crisis resources included. No graphic language. No false hope. No dangerous oversimplification. Every post respects audience vulnerability.
Analytics and performance
Monthly report showing what resonated, what sparked conversation, how your presence is growing. Plus 3–5 specific moves to double down on what works.
Content calendar and scheduling
Six‑month calendar and full scheduling handled. You stay consistent whether you’re in back‑to‑back sessions, traveling, or taking time off.
Voice consistency
Living voice document updated monthly. Ensures every post sounds like you, even as topics and seasons change.
Professional boundary maintenance
No diagnosis through social media. No therapy via comments. Privacy protection. Crisis resources where appropriate. Language aligned with your licensing or organizational guidelines.
Services
The six-month build…
Month 1
Voice architecture. Strategy development. Profile optimization. First posts go live. Finding your rhythm.
Month 2
Full cadence active. Testing topics and formats to see what resonates with your audience.
Month 3
First analytics review and refinement. We identify what works and double down.
Months 4-5
Content library compounds. Engagement grows. The right people start finding you. Your voice cements.
Month 6
Performance review and roadmap for the next six months. You now have a proven social system—whether you continue with me or bring it in‑house.
Social Ghostwriting Means
By month six, you’ll have…
- A clear voice architecture that translates your expertise into trust.
- 50–70 or 70–120 published posts (depending on package) establishing your authority.
- A steady pipeline of the right people—potential clients, funders, referral partners, collaborators.
- Proven content themes and formats that resonate with your audience.
- A repeatable system that keeps running long after we finish building it.
Pricing
Service Packages
Thought Leadership
8–12 LinkedIn posts per month.
Voice architecture and strategy development.
Monthly content calendar.
Scheduling and publishing.
Monthly analytics.
Professional boundary and compliance review. 30–60 minute monthly approval process.
Authority Amplification
12–20 LinkedIn posts per month.
Optional Instagram add‑on: 2–4 posts per week.
Bi‑weekly content calendar.
Cross‑platform scheduling.
Audience growth and engagement strategy.
Monthly analytics.
Quarterly deep‑dive review. Strategic consulting. Professional boundary and compliance review. 30–60 minute monthly approval process.
Pre‑payment option
If you’re committed to the full six months and prefer to handle billing upfront, I’ll give you a month free.
Thought Leadership: $18,000 for six months. Pre‑pay: $15,000.
Authority Amplification: $30,000 for six months. Pre‑pay: $25,000.
Monthly or upfront—whatever works for your budget and billing process.
How we protect integrity and boundaries
Trauma‑informed. Consent‑safe. No outcome guarantees. Education, not treatment. Crisis resources where appropriate. Every post reviewed for clinical accuracy and ethical compliance before it goes live.
Next Step
Schedule a 20-minute Fit Call
We’ll talk about your work, your audience, and whether this system makes sense for where you are right now.