Goals Can Mark Success, but Metrics Measure the Pathway

Many companies approach how they set goals with overconfidence. They put too much trust in their ability to determine attainable goals and the ways to go about reaching them. In many situations, intuition is the only guide executives follow — with all the heuristic or otherwise self-educating biases that implies. Often, business owners give recent successes or past favorable experiences too much leverage as a reliable compass. By overestimating the available information, owners can sometimes …

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