B2B Sales Leads are qualified leads that sales people can reach out and sell to. Being able to generate high-quality leads that will convert into clients is difficult. But, if done correctly, it will help your business beat the competition and grow significantly.
Quality is one of the most important criteria. If you simply increase the volume, but do not qualify these leads, then you will only end up spinning your wheels more. However, if you can increase your volume of leads by 20% without decreasing your quality then your business makes 20% more income.