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Sample #4

Many companies approach how they set goals with overconfidence. They put too much trust in their ability to determine attainable goals and the ways to go about reaching them. In many situations, intuition is the only guide executives follow — with all the heuristic or otherwise self-educating biases that implies. Often, business owners give recent successes or past favorable experiences too much leverage as a reliable compass. By overestimating the available information, owners can sometimes …

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Sample #5

“Acquisition of public acceptance through professional best practices that are good and right” aptly summarizes the theory of business ethics. An ethical business holds itself to a code of conduct that keeps its practices not only on the right side of the law but on the right side of fairness, honesty, and integrity. The established conventions direct the building of the company’s brand, maintenance of its reputation, external and internal dealings, and policies regarding controversial issues…